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Here ’s when Kevin Feige mint the term " Marvel Cinematic Universe " as the name of Marvel Studios ' picture show serial . In 2008 , the MCU debut via Robert Downey Jr. and Jonn Favreau’sIron Man . 12 years and 23 films after , the world has grown exponentially , becoming the most democratic franchise in the world , but when did it really get its name ?
Known for its interconnected storytelling , the MCU began as a big risk when Marvel Studios decided they desire to develop their own films . The franchise started with a sleeper collision inIron Man , but Phase 1 was n’t exactly bland navigation with hurdles on the style . Regardless , Kevin Feigeand his team crusade forrard , building toward its first ensemble offer -The Avengers . The movie solidified their prominent plan , motivating them to introduce fresh characters like the Guardians of the Galaxy , Doctor Strange ( Benedict Cumberbatch ) , Black Panther ( Chadwick Boseman ) , and Captain Marvel ( Brie Larson ) . Last year , the Infinity Saga finally came to a closelipped viaAvengers : Endgame , which became the highest - grossing cinema of all time .
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TheMCU is n’t perfect , but it has an enviable course record , with other studios trying to emulate their creative and business framework . apart from its corner business office ascendance bolstered by its general appeal , the franchise has also pile up a firm following all over the human race , induce their characters household names and the enfranchisement ’s title tie in with them . That enjoin , while the Marvel heroes have long had an give stigmatization thanks to the comics , the term " Marvel Cinematic Universe " come from Feige . The manufacturer extraordinaire first used the deed in 2009 , albeit a bit unlike from what the public habit now , during a set up sojourn forIron Man 2 . The universe was still in its early childhood , butThe Avengerswas already on the docket . Talking about Hulk ’s next bighearted screen appearance , Feige tell that they can create another standalone moving picture for the gullible monster that"can tie into and be a part of this Marvel Cinema Universe . "
The next year , while doing the wardrobe rounds forIron Man 2leading to its late April 2010 release , Feige officially used the terminus " Marvel Cinematic Universe " publically . In an interview withSuperhero Hype , he was asked about the possibilities of Sony Pictures Entertainment working with Marvel Studios for Spider - Man ( they ’re gearing to relaunch the character with film director Marc Webb viaThe Amazing Spider - Man ) , the same way Universal did for the Hulk to maintain a individual continuity . The manufacturer said that he never say never , point out that several eld ago , he never dreamed that they ’ll be in the position to doThe Avengers . That said , he also emphasized that at that point,“there ’s only one plaza for connective tissue within the Marvel Universe and within this new MCU , Marvel Cinematic Universe . "
It ’s deserving noting that while debuting the firstIron Mantrailer in San Diego Comic - Con 2007 , Feige already speak about desire to build an interconnective universe . Citing how exciting it is to see characters crossing - over in the laughable books due to its interconnected story , he ’s been outspoken about adjust the same storytelling precept on the big screen door . Since the Marvel Studios boss is known for be after way ahead , it ’s potential that they ’ve had internal talks about using mutant of the terms " Marvel Cinematic Universe " as their franchise ’s corporate name . He just did n’t use it until they ’re more sure that they can advertise through with their plans .
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