Related
Netflixapologized after releasing a poster that sexualizes the young girls in the French filmCuties . Cutiesis a coming - of - age story that follows the life of 11 - year - old Amy , a young Senegalese fille who joins a girl ’s saltation radical . Netflix let go of a postershowing the young actress wear down skintight dance uniforms and standing in provocative dance poses . This poster was in lineal conflict with the cinema ’s substance , but many folk on-line misunderstood that , assuming the poster was representative of the motion-picture show . Initially , alternatively of taking issue with Netflix , they accusedCutiesfilmmaker Maïmouna Doucouré of sexualizing young girlfriend . A Change.org postulation was launched to have Netflix cancel the tone ending ofCuties , with it earning over 43,000 signature as of this writing .
Cuties ’ storyline is used to pick apart companionship for over - sexualizing unseasoned girls and how it often encourage female child to grow up faster . Gallic filmmakerDoucouré direct the film , which premiered at the 2020 Sundance Film Festival . It won the World Cinema Dramatic Directing Award and is praised for its sensible handling of Amy ’s come - of - age report . When audiences date how the Netflix posting of the film sexualized the girls in it , they were furious .
Related:(Un)Well : What The Netflix Documentary Leaves Out About Bee Sting Therapy
In a statement provide toIndieWire , Netflix apologized for their misrepresentation ofCuties(acomparison of theCutiesNetflix poster and the original Sundance posting can be found here ) . A voice at Netflix stated,“We’re deeply dingy for the inappropriate graphics that we used forMignonnes / Cuties . It was not OK , nor was it representative of this French cinema which gain ground an honor at Sundance . We ’ve now updated the motion-picture show and description . ”The poster was supplant with an look-alike that substantially represents the film and a new verbal description detailing Amy ’s alternative to rebel against her family by link a free - bouncing terpsichore radical was posted on Netflix .
Despite the petition , the release ofCutieshas not been cancel by Netflix and is still planned to go ahead on Wednesday Sept. 9 . Most of the backlash that Netflix received over the inappropriate marketing crusade came from people who had not really hear the plastic film , since it has n’t been released yet . In the moving picture ’s original description Netflix described Amy as a young fille who want to join a twerking saltation team and begins to explore her femininity . This place off hordes of people who foretell it a foul film that negatively influences children and is for the pleasance of paedophile . The fact that this was the audience ’s take aside shows how marketing can deep affect a person ’s feeling of the moving-picture show , since that ’s not whatCutiesis about .
With audiences who can be swayed by its various marketing strategies , it is clear that Netflix has to be more careful with how it typify motion-picture show and TV appearance in the future . free-base on the original marketing campaign forCuties , it appear as though Netflix ’s marketing team had not view the film either . The gross deceit of this award - win movie is cogent evidence that Netflix want to understand both its films and audience better . Hopefully the streaming giant will not make another misunderstanding like they did withCutiesin the future .
More : Transformers : War for Cybertron - Netflix Controversy Explained
rootage : IndieWire
