Today , Marvel’sSecret Warsis a beloved classic due to it being one of the earliest mega - crossover in comics . However , it may be a shock for New readers to discover that the result was created with the main intention of promoting an upcoming toyline . In doing so , then editor in chief - in - boss of Marvel , Jim Shooter , would unknowingly switch the comical book industry constantly .

In the early ’ 80s despite being one of the big comic newspaper publisher in the world , Marvel was still a comparatively small company with circumscribed appeal to mainstream interview . With the late massive success of theKenner Star Warsaction figure , Marvel was approached by toy companionship Mattel to make a vie toy - line out of their champion . Jim Shooter , Marvel ’s editor - in - head at the time , see this as a bang-up opportunity to draw profits and gain a more wide - spread fan base amongst small fry . To aid promote the forthcoming toyline , Shooter decided he could do so using the comics themselves by reconstruct a major event plot line to go along with it .

come to : retaliator : Secret Wars Fan Poster add together Doctor Doom to the MCU

Gwen stacey next to the new gwenpool with her tombstone behind her

In rescript to get hold a name for this coming event comic , Mattel would have numerous focus groups intending to gather data on what small fry liked . The results found boys in the groups reacted excitedly to the lyric “ secret ” and “ wars . ” Having obtained this entropy , “ Secret Wars ” was chosen to be the deed for this new toy promotion comic . With the new title of the event now decided , writer would begin to drop breadcrumb within their tale leading up toSecret Wars .

In the calendar month before the release of theSecret Warsstoryline , amusing writers would begin to change the status quo of their ledger to advance involvement in the forthcoming event . The proficient deterrent example of this took place in sealed board ofThe Amazing Spider - Man 252 , where we see the web - head escaping from a unearthly structure in Central Park while hold out a newa fresh black Spider suit . The Spider - Man issue itself did little to explicate this alteration , stating that readers would have to cull upSecret Warsto see why this happened . This is notable because the sinister lawsuit Spider - Man would also be made into a plaything for the parentage and would become an iconic basic of the character ’s history .

With all these objet d’art now in place , the comedian just needed to be written , which was done by none other than Jim Shooter himself . InSecret Wars , all of Marvel ’s capital fighter , such as Spider - Man , the Avengers , and the X - valet , were transported to a bizarre planet by a cosmic being known as the Beyonder . The Beyonder would do the same to their evil scoundrel , who were led by Doctor Doom . The Beyonder instructed the two groups to destruct their enemies in lodge to achieve their grandest desires . Without spoiling anything further , Secret Warswould go on to be iconic in both the toy and comical mediums .

Peanuts and golden sky

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Secret Wars Marvel crossover comic by Alex Ross

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