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Electronic Arts , the NFL , and its players ' union have agree on terms to make theMaddenfranchise the official football pretense serial for at least the next few geezerhood . Maddenhas become one of the most popular TV game franchises , with its latest entry , Madden NFL 20,being the most successful . Madden NFL 20has examine the most modal monthly users , over 330 million 60 minutes play , and more than 16 million time of day watched on Twitch since launch . EA has been makingMaddentitles p.a. since 1989 and will go along to do so until at least 2025 with the completion of the new deal .
antecedently , 2 K also made its own football simulation franchise , NFL 2K. 2 K only put out sixNFL 2Ktitles , from 1999 to 2004 , before EA signed an exclusive rights arrangement with the NFL , making them the only video game company authorize to practice real player names , squad name , uniform , and stadiums . SinceMadden NFL 06 , theMaddenfranchise has been the only choice for players want a realistic NFL video game experience , though there were rumors that 2 kilobyte was in negotiation with the NFL to come to a rights deal and bring back itsNFL 2Kfranchise .
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Those rumor have now leaven to be false , asEAhas put out a insistency release stating that it has renew its deal with both the NFL and NFLPA to take into account the party to continue its reign as the only football game simulation in town ( it is worth observe that 2Khas made an agreementwith the NFL to make its own football game games , just not a football sim likeMaddenorNFL 2 K ) . PerBleacher Report , the batch see EA being granted the right through 2025 in exchange for $ 1.5 billion USD , which will be split between the NFL and NFLPA . When speak about the great deal , EA CEO Andrew Wilson say ,
" Building on the most successful year ever for Madden NFL , this is a muscular time for EA SPORTS to do together with the NFL and the NFLPA in this new wide - reaching partnership . Together , we have a tremendous chance to harbor more player through new Madden NFL experience , game in new genres and on new platforms , esports , and new innovations that will grow fans ’ love of the NFL around the world . "
The deal was also praised by NFL commissioner Roger Gooddell who called EA , " a trusted better half for more than thirty years , " and added that the partnership was , " not only about the continued success of the Madden NFL enfranchisement but also the creation of new avenues for our fans to link with the sportsman they love . "
Indeed , theMaddenfranchise has grown beyond just a annual sports rubric . This past year , the game had tournaments and other events telecast on multiple distribution channel such as ESPN , ESPN2 , and FS1 , which reached tens of millions of fans . April alone sawMadden NFL 20enough content transmit to equal , " the equivalent of 2,600 NFL seasons . " EA of course is no alien to these types of act , the house hasseen like successwith itsFIFAtitles despite not having the same single rights pot .
So , it is no surprise that being the only developer of a realistic football game title on the market would do wonder for EA : theMaddenfranchise is currently the leading NFL biz in terms of sale , with 130 million copies sold since its initial acquittance . With e - sports and streaming continue to rise , both EA and the NFL can be expect to develop larger weighing machine tournaments and other events over the length of this raw deal .
Next : EA Is n’t sustain Smart Delivery With Madden 21 Because Of Course It Is n’t
informant : EA , Bleacher Report
