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LEGO continue to be vocal about the Black Lives Matter movement as the ship’s company rip advertising for White House and police - bear on set . The death of George Floyd activate a Modern moving ridge of the Black Lives Matter movement . demonstrator from all walks of life have taken to the streets , and to social media , to speak out against police violence against the fatal residential district . party have also been using their program to partake their own messages on the movement . The extent of these messages rate from PSA posts todonationsand take action .
LEGO is one of the company who has made an effort to do all three . The miniature ship’s company made a societal spiritualist post on Wednesday expressing solidarity with the Black Lives Matters drive . Not only did the company also initiate a call to action on the matter , it responded to its own call . LEGO donate $ 4 million to foundationsthat sustain the education of opprobrious youth and develop all tyke about racial equality . While the company has get some energy back from concerned parent fearing their children are too young to be exposed to the issue , LEGO continues to take action that support the effort .
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consort toThe Toy Book , Rakuten Linkshare of LEGO Group has contacted vender asking them to stanch promotions for more than30 LEGO construction setsinvolving police - related pieces and minifigures . The company ’s definition of " police force - related " extends to constabulary officer , criminals , fireman , props like handcuffs and emergency brake vehicles and buildings . Some of the subdued sets admit LEGO City Police Station , Police Dog Unit , Patrol Car , Fire Plane , Mobile Command Center , Police Highway Arrest , and even LEGO City Donut Shop . to boot the email lean the adult builder LEGO Creator version of The White House .
When the electronic mail initially went out , many promoters including fansites , were confused about the position of these production . They wondered whether LEGO would stop selling these merchandise wholly Some were upset by the estimation of overstretch these products from the ledge only . Others felt it might be necessary in gild to effectively deliver the movement ’s message to children . However , a representative from the companionship clarified that only the advertising of these products is being axe , not the products themselves . The products still remain usable for leverage on the LEGO land site .
“ We bespeak that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect # BlackOutTuesday and intermit mail content on our social media line in reception to the tragic events in the US . We regret any misunderstanding and will insure that we are light about our intention in the future . ”
LEGO is abide the Black Lives weigh motion to an extent which many other companies seem afraid . Not only is the companionship openly making a firm position in this intense political matter , but it has sacrifice the promotion of some of its own products to support the movement . While it may seem utmost , it ’s crucial thatchildren - sharpen companies are vocalon this matter . Others may reason that LEGO is n’t conk out far enough and should alternatively give up the yield of these miniature set to keep the glorification of police force officer . In clock time , other companies will hopefully bring together LEGO in using their platform to speak out on the Black Lives Matter movement and take real steps toward avail the black community .
Next : Sony and Xbox Stand Together In Support Of Black Lives Matter Protests
Source : The Toy Book
