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Swedish piece of furniture maker IKEA has created a adaptation of its 2021 furniture catalog rendered inAnimal Crossing : New Horizons , feature characters from the secret plan . Thefurniture brand is something of a cultural icondue its distinctly monolithic storehouse , intentionally disorienting layout , and bizarre social medium bearing . This is n’t the first time the furniture merchandiser has linked itself to the video game industry , either . In 2016 , the troupe launched theIKEA VR Experience , a full interactive virtual kitchen simulator that can be downloaded from Steam for liberal right now .
IKEA is far from the first stain to jump on theAnimal Crossing : New Horizonsbandwagon . The cheery , passive reprieve the game give players from the stressful circumstances of quotidian life made it an nightlong sentiency . To date , it has sold over 22 million copy and it ’s currently listed as the second - best - sellingNintendo Switchgame of all prison term . With such an wallop , it ’s unsurprising to see third parties pluck up on the biz ’s success as well and seek to get a piece of the Proto-Indo European . Hong Kong - ground food brand Yummy House , for case , made the news a few months ago forhiringAnimal Crossingexperts to design brandmark islandsfor players to visit in a bold new selling strategy . legion renown have been engaging with fans through mutual enjoyment of the game , and screenwriter Gary Whitta even set forth up a talking show insideAnimal Crossingto fill the break left by the COVID-19 pandemic .
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Now , IKEA want in , too . IKEA Taiwanrecently stake its 2021 piece of furniture catalog on Facebook , as tell apart byGoNintendo , and , amusingly enough , it posted anAnimal Crossingversion as well . Every ikon in the catalog is rendered inNew Horizons ' flair , with the game ’s iconic animate being villager and adorable actor characters standing in for the catalog ’s human models . The catalog recreates its real - life counterpart amazingly faithfully , in good order down to the clothing the characters are fatigue . While there is no official IKEA piece of furniture insideAnimal frustrate : New Horizons , the catalogue still does an admirable job of getting as secretive to the real piece of furniture on display as possible , adopt liberally fromAnimal Crossing ’s already telling article of furniture collection . indecorum have of course been taken , especially concerning one page where theAnimal Crossingpage tries to betray viewers a dinosaur skull to reduplicate a farce T - Rex being sold by the actual thing .
Many actor take issue with steel exploiting drift like this to turn a profit , and they do have a very valid spot . The advertising industry can be a very insidious affair sometimes , and can even wait on asa platform to spread disinformation and hate . As precious and relatable as company can appear on social medium , they will always be more interested in moving product . Still , if a caller like IKEA cast in the effort to make something authentically charming like itsAnimal Crossingcatalog , it ’s hard to receive fault .
Wherever one stands on advertising , the time that work into build up this catalogue ca n’t be denied . A crossing over between a article of furniture marque like IKEA and a biz likeAnimal Crossing , which has a Brobdingnagian furniture and interior design part , does make a lot of sense . Animal Crossing : New Horizonsprovides a great platform for originative output of all kinds , and regardless of what the message is , IKEA ’s catalog is an endearing creation that fits the feeling of the game dead .
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origin : IKEA Taiwan , GoNintendo
