House of Wax
fame and socialiteParis Hiltonshaped the viral marketing attempts behindHouse Of Wax . The 2005 slasher film — engineer by Jaume Collet - Serra and write by Charles Belden , Chad Hayes , and Carey Hayes — stars Hilton in accession to Chad Michael Murray , Elisha Cuthbert , Jared Padalecki , Jon Abrahams , Robert Ri’chard , and Brian Van Holt . The movie is a on the loose remake of the 1953 archetype of the same name . The cinema received overall negative review from critics , but film goers flocked to theaters to see it , and it garner $ 70 million worldwide .
House Of Waxmostly center on the character reference Carly ( Cuthbert ) , who travels with her brother Nick ( Murray ) , her good friend Paige ( Hilton ) , Paige ’s boyfriend Blake ( Ri’chard ) , and Nick ’s friend Dalton ( Abrahams ) on a road slip to a football game game in Louisiana . After a serial of event lead to the car ’s broken fan belt , the grouping ends up in the ghostly empty town of Ambrose . There , they face terror after scourge as two dysfunctional brothers — Bo and Lester ( both play by Van Holt)—attempt to kill them and call on them into wax figures .
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Part of the film ’s success at the box seat office can surely be attributed to its viral marketing , which was all focused on Paris Hilton . Hilton was a major celebrity in the other 2000s ; she was referred to as “ New York ’s head It Girl ” in 2001 and was the topic of countless tabloid articles . Hilton garner further celebrity with the release of a sex taping in 2003 , and at the timeHouse of Waxcame out , she was star in a reality TV show with Nicole Richie . Her casting — in improver to that of Murray , Padalecki , and Cuthbert ’s , who were in the thick of theirOne Tree Hill , Gilmore Girls , and24fame , severally — was a huge draw for audience .
House Of Wax: How Paris Hilton Shaped The Movie’s Viral Marketing
One of the bill backing Warner Brothers ’ promotional strategies for the movie had an prototype of Hilton with the slogan “ See Paris Die ! ” Hilton was on control board with the slogan , and even made T - shirts with it . In a twisted path , spectator wanted to go see the death scene of the most popular socialite of the early zilch . AsE ! Newsexplained , the run was“a tongue - in - cheek capitalization on the love - to - detest - her feelings the socialite turn sexuality - tape and realism - TV star tend to stir up in people” . Stars had n’t really been used in such a way before , so the selection to capitalise on it with Paris Hilton was a Modern strategy .
The death of Paige inHouse Of Waxis graphic ; she is impale by a metal perch that ’s fox to her , and her drumhead slides down the rod . While some might think it beggarly - spirited , the death of Hilton ’s fictional character certainly cede on its promise to picture goers who came to watch the socialite suffer a grisly , fancied demise . For her part in the repulsion flick , Hilton won a Teen Choice Award for Best Scream as well as a Razzie for bad Supporting Actress . Hilton would n’t go on to star in any other shivery movies , though she did appear in several comedies and realism shows , as well as an sequence ofSupernatural .
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