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Today , The Walt Disney Companyannounced its pledge to donate $ 5 million to the NAACP and social Department of Justice nonprofit organizations in the aftermath of countrywide Black Lives Matter ( BLM ) protests touch off by the death of George Floyd . Disney is a aggregated amusement giant that own several corporate divisions , but is most known for its photographic film studio section that includes home studios such as Walt Disney Pictures , Pixar , andMarvel Studios . Disney has a longstanding reputationfor being a company committed to charitable efforts and recently donate 15 piles of surplus nutrient from shut parking area to help community affected by the COVID-19 globular pandemic .
George Floyd , an African - American man lovingly remembered by his residential district , was held down in a articulatio genus chokehold for nine minutes by a white police officer . The globe has responded to Floyd ’s dying by demand justice , reform , and social change to protect black lives and secure equality . Many celebrities have also joined the movement , includingJohn Boyega , who participate in London ’s BLM protests , and Cole Sprouse , who was hold back at a BLM dissent . Many companies and influencers , such as J.J. Abram ’s company Bad Robot andStar Warsand Marvel Studios , have followed wooing and demonstrated solidarity with the BLM movement by donating and voicing public support of smuggled life story .
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Disneyalso establish its solidarity with the movement by announcing a $ 5 million contribution to endure social justice , starting with a $ 2 million contribution to NAACP , a civil rights organization dedicated to eliminate race - based favouritism . A quote fromChief Executive Officer Bob Chapekwas shared : " The killing of George Floyd has forced our body politic to once again confront the tenacious history of iniquity that black the great unwashed in America have suffer , and it is critical that we stand together , verbalise out and do everything in our ability to ensure that acts of racialism and furiousness are never tolerate . " The caller will extend its accompaniment to organizations that work firmly to ensure social Justice Department , as it has done for years . In the yesteryear , Disney has provided $ 2.5 million in grant funds to the United Negro College Fund and has worked close with groups that recommend for the right of people of color .
Disney did not block up there . The company has a platform called Disney Employee Matching Gifts which provides employee with the opportunity to increase their social encroachment by matching donations at eligible organizations . In addition , Disney aired special computer programing on a number of its video networks encouraging enlightening and informative conversation on American racialism and subjugation . In an unprecedented time in story that involves both a global pandemic and a resurgence of the Black Lives Matter motion , it is encouraging to witness many potent and influential leaders , famous person , and companies take a stand in reenforcement by donate and/or in public objurgate over 400 years of racism and violence inflicted upon black people .
However , asRiverdalestarVanessa Morgan has articulately charge out , many studios and companies have used diverseness and internal representation not for the advancement of black people or fibre , but rather as a virtuousness - point opportunity to increase profit . mordant hoi polloi continue to be underrepresented ( if represented at all ) , underpaid , and discriminated against both behind the scenes and on - screen . It is unclear if the current BLM movement and call to drastically change the oppressive organization and culture will receive longterm , continuous reinforcement from friend in the future . However , it ’s supporting to see companies likeDisneyon the right side of history .
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