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The announcement comes following a menses of turmoil at DC Comics . Beginning with the release ofCo - Publisher Dan Didioin February , the other shoe finally dropped back in August when parent company WarnerMedia laid off reportedly a full third of their editorial staff and unceremoniously cease a expectant numeral of their serial publications as well . The purging had not been alone unanticipated since the 2018 leverage of Warner by parent - company AT&T , but it leave question - many of which still stay on unrequited -as to the focussing of DC Comics and their intellectual properties in coming day .
Related : Jim Lee Still DC Publisher , Dan DiDio ’s Replacement Incoming
On September 1,The Hollywood Reporterannounced that the proposed new hire with an “ Esports background ” rumored to be stepping into the function of GM byComicbook.comwas , in fact , Chief Marketing Officer Daniel Cherry of Activision Blizzard . cherry red brings with him a long curriculum vitae of hard - hitting and engaging marketing strategies , most notably from the New Jersey Devils NHL hockey squad , as well as the famous anti - tobacco campaign “ truth ” , which first started appearing in 1998 . cerise joins stay Publisher and Chief Operating Officer Jim Lee , and will be describe to Pam Lifford , Global Brands and Experience President for Warner .
Cherry ’s hiring should serve as a comfort to many fan whomight be reasonably anxiousabout the future of their beloved risible book creation . A old-timer marketing whiz with wad of experience working with franchise with millions of passionate lover , especially from an manufacture like video - play , where interaction and dialogue with fans has testify to be of highest import , the pick of Cherry would seem to be one based on a future anticipation of a shifting occupation model towards one more cognate to that platform . This also intend an attention to the exchange grocery , which would also imply a potential next elaboration in those more speculative areas .
Only time will differentiate what the next step are , but they likely demand an overhaul of DC ’s marketing strategy . No doubtDaniel Cherrywill be in the thick of it when he begins on Sept. 8 .
Next : Jim Lee sustain The Changes come in To DC Comics
seed : THR , Comicbook.com
